Avatar is being touted as the biggest Hollywood release in India. Yeah, we will be releasing over 600 prints, in both 2D and 3D format. It?ll be preceded with a massive build-up, on TV, print, outdoors, and premieres in Delhi and Mumbai. We have eight-10 sponsors on board and they are coming up with innovative ideas like Happy Meals and a trip from Rajkot to Mumbai for an IMX experience to name a few. Our ?Avatar Day? was a big hit. Read full story…
(Source: Yahoo India – Bollywood News)